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[8 Apr 2012 | One Comment | ]

“Mr. Wallace, a pioneer of American broadcasting who confronted leaders and liars for “60 Minutes” for four decades, has died at 93, CBS News said.”
That is Brian Stelters’s lead in today’s NewYork Times. It’s just about perfect since the “leaders” were often liars who made the mistake of going on the record with Wallace, who always had the goods before he showed up.
Wallace was a ferocious and fearless interviewer. He was a role model for journalists because he showed us how far he would go even if we lacked the organizational …

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[17 Nov 2011 | Comments Off on Brain Freeze: Rick Perry Draws a Blank in GOP Debate | ]

Soldiers are not sent into battle in the hope that they will “wing it” or “rise to the occasion.” They perform at the highest level of training. And that’s exactly what it takes to ace media interviews and debates. Don’t count on your past accomplishment or a flash of verbal inspiration to get you through. On the spot, you are more likely to freeze up or overreact.
Psychologists say it was “brain freeze” that caused Texas Governor Rick Perry’s much-parodied moment during the GOP debate on November 9, 2011. Perry struggled for 10-20-40-60 …

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[15 Oct 2011 | Comments Off on Delegating Your Media Interview | ]

This is the age of the interview. You can’t land a job or get elected president if you can’t ace one.
In school we are taught to focus on the written word, when in life it’s what we say that matters. There’s the problem. Too often, our words reveal more than we intend. In fact, most verbal blunders – either at the podium or in an interview – result not from tough or unfair questions, but from self-destructive answers.
Dazed or bewildered by the glare of bright lights people lose confidence, sometimes …

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[12 Oct 2011 | One Comment | ]

Don’t allow the interviewer or the question to define you. Let’s take a lesson from a master. Henry Luce, the man who had hundreds of reporters on the payroll, hated giving interviews. Luce was the founder of TIME (with Brit Hadden in 1923), Fortune (1930) and Life (1936) magazines. TIME, a weekly digest of news for busy people would revolutionize the magazine industry. Fortune would glamorize the business of making money and Life would become the photo album of the American experience. It was Luce who coined the phrase, “The American Century.”  In …