Expert judgment fuelled by experience is behind every decision we make. We’re a specialized consulting firm providing high-impact media strategies in crisis management, spokesperson training and brand-marketing initiatives. We have the national and international credentials in healthcare around consumer, patient and medical education. Bodine’s communication skills were honed in the newsroom as a national television reporter and as a global spokesperson on the frontlines in over 30 countries.

CRISIS MANAGEMENT

It takes know-how to head off a crisis—or better yet, to prevent one. Because we track the issues, we do both.
When a death occurred during a clinical trial the leadership team was on full alert, but there was no panic. We implemented a ready-to-go crisis protocol that linked the correct action with how it would be communicated. Closer to home, we helped a pharma client making headlines for marketing “the most dangerous” drug by changing the focus from a single opioid to issues around prescribing and pain management. You can’t control the media but you can provide context and different facts to reshape the narrative.

SPOKESPERSON TRAINING

The time-tested principles of media training are customized to prepare spokespeople to master interviews. Our message development expertise takes your Q & A beyond canned talking points to strategic storytelling across traditional and social media platforms. And while knowledge is important, knowing the rules of conduct is what garners trust. We demonstrate what’s likely to go wrong by asking the tough questions before your critics do. Our straightforward training approach builds confidence which is what matters most.

CANNABIS ISSUES MANAGEMENT (CIM)

We provide customized services for the medical and recreational marijuana industry. Our in-depth knowledge of medical education and consumer health communication is complemented by our grasp of the complex regulatory environment that governs the responsible marketing of  cannabis products. You will benefit from our work in science-based biotech and pharmaceutical sectors. As one of Canada’s most experienced media advisors in the cannabis space, we offer a suite of skills including issues and crisis management services for retailers and distributers.

REPUTATION MANAGEMENT (WHEN THE BRAND IS YOU)

The media traffics in reputations and in the digital age “word of mouth” is a click away. Nothing makes a headline faster than journalism’s big three: conflict, controversy and contradictions. When an organization stumbles, there are consequences. That goes double when the brand is you and your reputation may be heading for the shredder as evidenced by casualties of the #MeToo movement. Will you panic and over correct the problem and botch the apology? Last month, we helped a client navigate the worst day of his life with quick tactical moves and ethical messaging.