This is the age of the interview. The Art of Talking Back is a guide for responding to questions.  It is the first book to present rules of conduct along with media training techniques—because interviews reveal character. In the heat of the moment, we forget what we should say or reveal too much. Sometimes we even answer questions no one asked.

Every interview is a defining moment. In public venues or behind closed doors, interviews can make or break a career.  The skills needed to deftly respond to questions are an essential part of self-promotion and even self-preservation.  This is true for anyone facing a high-stakes Q & A – a job interview, public hearing, debate or stakeholders’ meeting. Each of the 21 chapters tells the story of a celebrated interview, the players, the fallout and the lessons learned.

The book  takes the mystery (and fear) out of talking back by showing readers how it’s done. They get to sit alongside the famous subjects from the world of politics, business, sports, culture and entertainment.  The media is our classroom 24/7.

Readers get to push the playback button on the famous encounters for a personalized, dynamic experience – just like a real media coaching session.