Lawyers are schooled in the art of persuasion yet most neglect their role as public advocates.  In fact, few firms utilize the marketing and communication strategies that fuel business success.

I help you develop education-based marketing programs which turn legal credentials and expertise into powerful tools. The goal is to increase visibility and credibility, while positioning the firm as a trusted source of information and counsel.

Who are the lawyers the media turn when a story breaks?  They’re the ones who demonstrate knowledge and judgment to interpret events which  impact society. That’s how reputations are made.

Elements of a comprehensive strategic plan include:

• Communication protocols for how and when to engage media
• Development of marketing materials which capture key messages
• Creation of an issues portfolio based on the key practices areas
• Media training and ongoing coaching for partners and other spokespeople
• Communication workshop for in house marketing teams
• Litigation strategies and issues management for high profile cases
• Witness preparation to help clients gain the confidence to tell their story