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Biography

Bodine Williams is a public relations consultant who specializes in crisis management and media training with a focus on medical communication, corporate messaging and reputation management. Industry publications, PRWeek, O’Dwyer’s and Adweek have quoted her views on these topics. Her new book, Game Face: The Media Training Playbook, 19 Cautionary Tales is the first to link techniques to rules of conduct.

Bodine manages media assignments for corporate and individual clients. She has secured placements in major news publications including The Economist, Der Spiegel, The Wall Street Journal, L’Hebdo, The Globe and Mail, as well as C-Span, CNN, ABC, and CBS News.  And she has completed communication assignments in 35 countries including Syria, Russia, Japan, Myanmar, Rwanda, South Africa, Israel and Azerbaijan.

Bodine led the Crisis and Issues Management team at the International Aids Vaccine Initiative (IAVI) as Vice-President of Communication and Global Spokesperson. Bodine is the former Senior Managing Director of the New York Media Group at Hill & Knowlton where she supervised the agency’s marketing-communication and advocacy campaigns for clients. Prior to that, she was a Director, Media Practice in the New York office of Burson-Marsteller counseling clients in the healthcare, pharmaceutical and management consulting industries. While there, Bodine conducted message development and media-training sessions for New York State, The Bank of England, Deloitte, Barnes and Noble Incorporated, Accenture and other leading brands.

Bodine was the Chief Spokesperson and Head of Media for the International Federation of Red Cross and Red Crescent Societies (IFRC) in Geneva, Switzerland.  She created the IFRC’s first Media Service, boosting fundraising through greater media visibility of operations on the ground. She managed the media for the Red Cross’s high-profile representatives including Diana, Princess of Wales.

Bodine worked as an on-air television reporter for CTV National News for eight years. In her mid twenties, Bodine hosted Insight, a critically acclaimed prime-time interview segment on Global Television Network. She was also a reporter at Global News, where she was awarded a Radio & Television News Directors Award (RTNDA).

An avid reader, Bodine has written book reviews for The Globe and Mail, The Toronto Star and Maclean’s magazine. She is a member of ACTRA, the Alliance of Canadian Cinema, Television and Radio Artists.

Her workday heroes are Horace Greeley, Marshall McLuhan and Peter Drucker.