Why interviews are less about what you know and more about how you present yourself.
Years ago, I sat in on a media training session in while I was a working at Burson-Marsteller in New York City. The client was the head of mergers and acquisitions for a Wall Street investment bank. He was handsome, clever, and as confident as one would expect. The coaching was intended to help him handle media interviews and analysts’ calls with ease. It should have been a no-brainer. But about an hour into the session, after …

Republican presidential candidate, Mitt Romney is a case study of how leaders lead, or don’t, when speaking on the record.
Every public outing is an opportunity to make friends—or enemies. To avoid the latter, resist cheap shots, put downs and self-serving comparisons while evoking the names of others.
Romney was waving a red flag with every sneering reference he made about former democratic president, Jimmy Carter. He was using Carter to take aim at Barack Obama, who Romney wants badly to make another one-term president. It was mean-spirited and unnecessary. Carter has spent …