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[15 Oct 2011 | Comments Off on Delegating Your Media Interview | ]

This is the age of the interview. You can’t land a job or get elected president if you can’t ace one.
In school we are taught to focus on the written word, when in life it’s what we say that matters. There’s the problem. Too often, our words reveal more than we intend. In fact, most verbal blunders – either at the podium or in an interview – result not from tough or unfair questions, but from self-destructive answers.
Dazed or bewildered by the glare of bright lights people lose confidence, sometimes …

Blog, Communications »

[12 Oct 2011 | One Comment | ]

Don’t allow the interviewer or the question to define you. Let’s take a lesson from a master. Henry Luce, the man who had hundreds of reporters on the payroll, hated giving interviews. Luce was the founder of TIME (with Brit Hadden in 1923), Fortune (1930) and Life (1936) magazines. TIME, a weekly digest of news for busy people would revolutionize the magazine industry. Fortune would glamorize the business of making money and Life would become the photo album of the American experience. It was Luce who coined the phrase, “The American Century.”  In …