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Toronto Media Training Consultant

Approach media interviews with confidence

Specializing in custom media training and coaching for companies, non-profit organizations and professionals. I brings my news room experience to assist people who are preparing for high-stake interviews. My experience as a journalist provides an insider’s perspective on how the media operates, how reporters think, and the best way to respond to questions on the spot. My goal is to prepare you to perform in the real world—not to memorize lines from a media training manual. Whether for a new job or a public hearing, interviews all about credibility. That’s why I ask the tough questions before someone else does.

What does a media training strategy provide?

Together we will create the messages that clarify your intentions. These messages provide a strategic framework for any and all the questions you could be asked in any public event or situation. Before a training session, I will review your marketing-communications materials to identify and evaluate weaknesses and strengths.

Media training provides:

  • A plan for avoiding mistakes in media interviews
  • Knowledge of your interview ‘rights’ or when and how to push back
  • Understanding of the interview process and what interviewers are looking for
  • Lessons on crafting of compelling messages
  • Protocols for everyday-media relations and when crisis hits
  • Strategies for improving the organization’s issues management and messages.

Who is media training for?

Media relations is more important than ever before.  A media interviews is an opportunity if you’re prepared. Whether you have little to no experience with the media, or you’re a seasoned communicator preparing for a special campaign a media coach help you present your best self.

Sign up for Toronto Media Training

If you’re ready to master  your interview performance and media messaging strategy contact me. Working together, you will learn how to master high-stake interviews, hearings and debates.

Media Training fees are based on the number of participants and the length of the session.  Ask to see a sample agenda for full and half-day training sessions.