The most important thing about going on the record is knowing what to expect.

That’s the reason I developed the 21 Rules of Conduct that guide behavior along with the standard media training techniques.  People don’t lose their smarts during interviews, they lose their way.

That’s the real reason so many accomplished people – business executives, politicians, authors, spokespeople – fade or blunder when responding to questions?   They haven’t learned the skills to navigate high-stake interviews, or which personality traits to play down.

Others are overly scripted, “staying on message” regardless of what’s asked. That doesn’t work for the audience nor does it position the person as a trusted, credible source. My clients understand how to turn interviews into conversations because they are confident they have something  of value to share.

I get to ask the difficult questions before someone else does. For me, it’s a welcome trip back to the newsroom where I spent years interviewing news makers and telling their stories.  I am so passionate about helping people respond to questions on the spot, I wrote a book.

The media training sessions are highly personalized, although I follow an agenda that puts my clients through their paces.