Communications begins with writers. Most organizations overlook this simple fact when it comes to training.

Brands must excite, educate, persuade and advocate. It takes good writing to give your brand a voice as distinctive as a logo.

Cross functional communication teams write for different audiences – marketing to consumers, public relations to media, and human resources to employees. This invariably leads to fragmentation.

So much writing is done within companies each day. With new tools and approaches – your communication teams will write more effectively, coherently and with a greater sense of idenity.

Goal: To identify the brand vocabulary for messages and advocacy campaigns. To introduce concepts and tools which enable cross-functional teams to speak in harmony. To treat language as a branded product and not simply a tool to convey information.

Curriculum: (Full and half day Sessions)

Brainstorming the lexicon to identify the words the organization should own.

Audits to measure the effectiveness of internal and communications messages.

Writing exercises to get the communication teams on the same page.

Scripting techniques for CEOs and other spokespersons.

Creating strategies to jump start social media and other two-way conversations.

Who Should Attend:

Professionals who are responsible for public relations, corporate communication, marketing, human resources, issues management, social media and organizational effectiveness – anyone who writes content to reach an audience.