There are brands and there are articulated brand. Articulated brands use words, phrases and themes that frame everything they do and say. They treat language as a valuable commodity and not simply a means to convey information.

Most companies have a logo or trademark to establish a visual identity, but they spend almost no effort to brand language. Yet words, not letterhead, are what gives brands a voice.  But it has to be a human voice, free of and meaningless jargon and buzzwords.

I help you to identify the language the organization should own - words that captures the brand’s personality and tell your audience how the brand expects to be talked about.  By claiming language, you create a brand vocabulary, a verbal “template” for your communicating across all platforms including media interviews and conversations online.

Like visual cues, verbal cues reinforce the organizational identity and set the tone for social media and marketing campaigns to the way employees answer the telephone.

When you brand language everyone speaks in the same voice your clients hears. A voice that respects the fact that audiences are people.