Turn your best thinking into communications worthy of attention with content and strategies for media and marketing materials.

Everybody has a story to tell but not everybody gets heard.  To receive favorable attention from reporters and editors—you have to earn it. “Earned Media”  is what reporters tell their audiences about you.  It’s more credible than paid advertising and the effects linger.

When engaging the media you have to get it right.   That’s why it pays to work with someone whose been there – as a National Reporter with CTV News, Spokesperson and Head of Media for the International Red Cross Federation and a client adviser in the New York Offices of Hill & Knowlton and Burson-Marsteller public relations agencies.

What I do:

Media training coach for spokespeople who want to sound committed, not scripted.

Strategist, positioning organizations as thought leaders and trusted news sources.

Adviser to leadersip teams on how to build communications platforms that give brands a voice.

Consultant working with organizations to develop and implement crisis communications protocols.

What I believe:

“Markets are conversations”   -  The Cluetrain Manifesto

“Communication always makes demands. It always demands that the recipient become somebody, do something, believe something. It always appeals to motivation. ”  -  Peter Drucker