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A specialty PR firm providing high-impact media strategies in crisis management, spokesperson training and science-based healthcare initiatives.This includes critical experience in healthcare around consumer, patient and medical education. My communication skills were honed as a national television reporter and as a global spokesperson on the front line in over 30 countries. Good judgment fuelled by experience is behind every decision made on behalf of clients.

CRISIS MANAGEMENT

It takes know-how to head off a crisis—or better yet, to prevent one. We do both.
When a death occurred during a clinical trial there was concern, but no panic. We implemented a ready-to-go crisis protocol that linked the correct action with how it was communicated. I helped a pharma client making headlines for marketing “the most dangerous” drug by changing the focus from a single opioid to issues around pain management. You can’t control the media but you can shape context and the narrative of the story.

SPOKESPERSON TRAINING

The time-tested principles of media training are customized to prepare spokespeople to master interviews. Our message development expertise takes your Q & A beyond canned talking points to strategic storytelling in the digital age. And while knowledge is important, good interview conduct is the key that garners trust. We demonstrate what’s likely to go wrong by asking the tough question before they do. Our coaching builds confidence for when it counts.

MEDICAL CANNABIS COMMUNICATIONS

We provide specialized services for the medical and recreational cannabis industry. Our in-depth knowledge of medical education and consumer health communication is complemented by our grasp of the complex regulatory environment that governs the responsible marketing of marijuana.  As one of Canada’s most experienced media advisors in the cannabis space, we offer a suite of skills including issues and crisis management services for retailers and distributers.

REPUTATION MANAGEMENT (WHEN THE BRAND IS YOU)

The media traffics in reputation. In the digital era “word of mouth” is a click away. Nothing makes a headline faster than journalism’s big three: conflict, controversy and contradictions. If your organization stumbles, there will be consequences. That goes double when the brand is you and your reputation is at risk as evidenced by the growing casualties of the #MeToo movement. Will you panic and over correct the problem or botch the apology? We help you navigate the worst day of your life with the right action and ethical messages that move you to higher ground.