Communications Always Makes Demands (Or Why Bother)
It takes know-how to engage and influence audiences.
Whether traditional or social media, the challenge is to get it right the first time. That’s why it pays to work with a communication consultant with real-world experience, as a national Television Journalist, the Global Spokesperson and Communication lead for two international non-profit organizations making news 24/7. My PR Agency experience was gained as Director and Managing Director of the Media Groups in the New York City offices of Burson-Marsteller and Hill & Knowlton. Local or global, I work with companies to achieve the status of brand leaders and trusted news sources through clear, credible and consistent messages.
I enjoy working with executive teams to develop and implement communication strategies to launch, position and promote products. That often involves fostering relationships with regulatory agencies and industry partners. When managing issues or heading off a crisis, journalism training and front-line reporting experience counts. It takes the right judgement call to close the gap between what you intend and what your audience hears.
Crisis Communication & Message-Driven Media Training
What I do:
Work with senior leadership teams to manage issues and crisis communication.
Media train spokespeople who would prefer to sound committed, not scripted.
Facilitate workshops for communications teams to give voice to brands.
Create media strategies and advocacy campaigns that reflect diverse communities.
Position non-profits to shine in a crowded field of worthy causes.
What I believe:
“Markets are conversations.” – The Cluetrain Manifesto
“Communication always makes demands. It always demands that the recipient become somebody, do something, believe something. It always appeals to motivation. ” – Peter Drucker
“This dual capacity to make sense of things and to put them into language meaningful to a large number of people gives the person who has it enormous leverage.” – Louis R. Pondy
“If you get on the wrong train, running down the aisle in the opposite direction really doesn’t help.” – Dietrich Bonhoeffer
Game Face Readers Share Some Favourite Quotes:
“An interview is not the time for original thinking.”
“Remember, when it comes to lies, size doesn’t matter.”
“Don’t assume the interview is going well because it is running long.”
“Avoid words that draw attention to themselves.”
“Don’t confuse your area of expertise with the skills needed to answers questions from reporters.”