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Expert judgment fuelled by experience is behind every decision made on behalf of clients. We’re a specialty PR firm providing high-impact media strategies in crisis management, spokesperson training and science-based healthcare initiatives. We have the national and international credentials in healthcare around consumer, patient and medical education. Bodine’s communication skills were honed as a national television reporter and a global spokesperson on the front line in over 30 countries.


It takes know-how to head off a crisis—or better yet, to prevent one. Because he monitor the issues, we do both.
When a death occurred during a clinical trial there was concern, but no panic. We implemented a ready-to-go crisis protocol that linked the correct action with how it was communicated. Closer to home, we helped a pharma client making headlines for marketing “the most dangerous” drug by changing the focus from a single opioid to issues around pain management. You can’t control the media but you can shape context and frame narrative for a better story.


The time-tested principles of media training are customized to prepare spokespeople to master interviews. Our message development expertise takes your Q & A beyond canned talking points to strategic storytelling in the digital age. And while knowledge is important, good interview conduct is the key that garners trust. We demonstrate what’s likely to go wrong by asking the tough question before they do. Our coaching builds confidence for when it counts.


We provide customized services for the medical and recreational cannabis industry. Our in-depth knowledge of medical education and consumer health communication is complemented by our grasp of the complex regulatory environment that governs the responsible marketing of marijuana.  As one of Canada’s most experienced media advisors in the cannabis space following years working with in the biotech and pharmaceutical sectors, we offer a suite of skills including issues and crisis management services for retailers and distributers.


The media traffics in reputations and in the digital age “word of mouth” is a click away. Nothing makes a headline faster than journalism’s big three: conflict, controversy and contradictions. When an organization stumbles, there are consequences. That goes double when the brand is you and your reputation may be heading for the shedder as evidenced by casualties of the #MeToo movement. Will you panic and over correct the problem or botch the apology? Last month, we helped a client navigate the worst day of his life with quick tactical moves and ethical messaging.