Communication Always Makes Demands (Or Why Bother)
It takes know-how to engage and influence audiences. For companies like yours, the challenge is to get it right the first time. That’s why it pays to work with a communication consultant with front-line experience as a national Broadcast Journalist, Global Spokesperson and Head of Media for two international, non-profit organizations making news 24/7.
My Public Relations Agency experience was gained as Director and Managing Director of the Media Groups in the New York City offices of Burson-Marsteller and Hill & Knowlton working with some of the best and brightest client managers. It takes the right partnership to position an organization as a brand leader and credible news source.
I enjoy working with leadership teams to develop and implement communication strategies to launch, position and promote products. Often that involves fostering relationships with regulatory agencies and industry partners. When managing issues or heading off a crisis, journalism training and actual reporting experience count. News judgment closes the gap between what you intend and what your audience hears.
Crisis Communication & Message-Driven Media Training
What I do:
Work with senior leadership teams to manage issues and crisis communication.
Media train spokespeople who would prefer to sound committed, not scripted.
Facilitate workshops for communications teams to give voice to brands.
Create media strategies and advocacy campaigns that reflect diverse communities.
Position non-profits to shine in a crowded field of worthy causes.
What I believe:
“Markets are conversations.” – The Cluetrain Manifesto
“Communication always makes demands. It always demands that the recipient become somebody, do something, believe something. It always appeals to motivation. ” – Peter Drucker
“This dual capacity to make sense of things and to put them into language meaningful to a large number of people gives the person who has it enormous leverage.” – Louis R. Pondy
Trump vs. Clinton: See My Analysis of the two Presidential Debates for O’Dwyer’s PR magazine. Here’s an excerpt from O’Dwyer’s on the September 26th debate:
“Trump lost the debate because he failed to pivot from “I” to the presidential ”we” which made the evening more about him than the American people. Knowing when and how to talk about yourself in context is a challenge for any CEO or leader. This is the course correction Donald Trump’s team should be focusing on.”