GOOD JUDGEMENT FUELLED BY EXPERIENCE
A specialty PR firm providing high-impact media strategies in crisis management, spokesperson training and corporate social responsibility. My communication skills were honed as a national television reporter and as a global spokesperson on the front line in over 35 countries. Good judgment fuelled by experience is behind every decision made on behalf of clients.
It takes know-how to head off a crisis—or better yet, to prevent one. We do both.
When a death occurred during a clinical trial there was concern, but no panic. We’d implemented a ready-to-go crisis protocol that linked the correct action with how it was communicated. I helped a pharma client making headlines for marketing “the most dangerous” drug by changing the narrative from a single opioid to issues around pain management. You can’t control the media but you can shape the story.
The time-tested principles of media training are customized to prepare spokespeople to master interviews. Our message development expertise takes your Q & A beyond canned talking points to strategic storytelling in the digital age. And while knowledge is important, good interview conduct is what garners trust. We research what’s likely to go wrong and ask the tough question before they do. Our coaching bestows confidence.
We help clients create signature Corporate Social Responsibility initiatives that demonstrate ethical behavior. The best companies make choices that address local concerns and reflect positively on the brand’s global footprint. After a number of injuries and deaths caused by tip-overs, we provided messaging support for the international furniture maker’s home safety advocacy campaign. With the risks of business come opportunities to do the right thing.
Media training isn’t just for spokespeople. A verbal misstep anywhere can hurt a career. Our coaching helps professionals uncover harmful rhetorical traits and tendencies. A young executive who kept blowing job interviews needed help. After transcribing her practice Q & A, we discovered that she gave long-winded responses because she was literally translating her native Romanian into the English she learned as a child. In contrast, articulate people are concise and edit themselves in real time.