Communications Always Makes Demands (Or Why Bother)
It takes know-how to engage and influence audiences.
Whether traditional or social media, the challenge is to get it right the first time. That’s why it pays to work with a communication consultant with real-world experience, as a national Television Journalist, a Spokesperson and Vice President of Communications for global brands as well as and Director and Managing Director of the Media Group in the New York City offices of Burson-Marsteller and Hill & Knowlton.
Whether the goal is to inform, motivate or inspire, success depends on closing the gap between what you intend and what your audience hears. Is what you say based on something real? Or do you sound like everybody else? When you go out there with expectations, remember audiences have expectations too. When managing issues or a heading off a crisis, journalism training and front-line experience counts.
Crisis Communications and Message-Focused Media Training
What I do:
Work with executives and leadership teams to manage issues and crisis communications.
Media train spokespeople who want to sound committed, not scripted.
Facilitate workshops for communications teams, after all a company’s verbal identity should be as distinctive as its logos.
Create media strategies and advocacy campaigns that give voice to brands.
Position not-for-profits to shine in a crowded field of worthy causes. Click hereto learn more.
What I believe:
“Markets are conversations.” – The Cluetrain Manifesto
“Communication always makes demands. It always demands that the recipient become somebody, do something, believe something. It always appeals to motivation. ” – Peter Drucker
“This dual capacity to make sense of things and to put them into language meaningful to a large number of people gives the person who has it enormous leverage.” – Louis R. Pondy
“If you get on the wrong train, running down the aisle in the opposite direction really doesn’t help.” – Dietrich Bonhoeffer